November News


New Partnership for Rock in 2014.

We are delighted to announce a new partnership for 2014 season with OneCom, a leading and innovative telecommunications company.  We are looking forward to building the relationship with Darren Ridge and his team and would like to invite you all to check out their website to learn more about their products and services.


Whitehouse to play 2014 Challenge Tour

Leading Academy Professional Tom Whitehouse narrowly missed out on a return to the European Tour following a strong performance at the Q-School Final Stage.  Having previously held full playing privileges in 2006, 07 and 08, Tom will now play the 2014 Challenge Tour, and is looking for sponsors to form a long lasting relationship with.


Robert Rock Academy News in short

Amy Boulden and Kelsey Macdonald will both be competing for their 2014 Tour playing privileges this December at the Lalla Aicha Tour School in Morocco.  Good luck girls!  Big Thanks to Liam and Stephen for developing and improving the structure of the weekend junior program.  Also, welcome from us all to Lewis Fathers who will be joining the elite playing team


New Taylor made SLDR 3-Wood in the bag

The latest addition to Robert’s bag for December is the new SLDR 3-Wood from Taylor made. Robert said “The two recent innovations of Speed Pocket technology and the new low-and-forward centre of gravity (CG) location has helped me achieve a much higher ball flight from the fairway for approach shots into the green.


Multi tournament winning Robert Rock is one of the most charismatic and stylish players on the European Tour, a favourite with players, organisers and key media.

A perfectionist by trade, he boasts one of the best golf swings in the sport, often referred to as a ‘classic’ by leading coaches.  Popular with the fans, Robert is one of the friendliest and most approachable players, well respected across the board.

Driver – R11 9deg. Prototype 70x shaft

3 wood 14 deg RocketBallz RBZ

RocketBallz RBZ Tour x100 dynamic gold shaft

52 and 58 degree wedges

TaylorMade standard length

Iron Loft Lie swing weight
2. 17 60 D2
3. 19 60 D2
4. 23 60.5 D2
5. 26 61 D2
6. 30 61 D2
7. 33 62 D2
8. 37 62 D2
9. 42 63 D2
P. 46 64 D2


Club: The Belfry

Short-Game Coach: Tom Whitehouse

Robert Rock Academy

Agent: SBM Sports
Brand/Partnerships Agency: SEI Golf

Robert Rock Academy

The Robert Rock Academy was created to foster and develop talent in golf, from beginners and juniors through to professional level.

With a desire to get more people involved in the sport, irrespective of level, the academy provides a tangible pathway to developing golfing skills.

Robert has partnered with Tom Whitehouse to bring the academy to fruition.  Tom played on the European tour for many years and is experienced in talent development, specifically how to progress from a good amateur to a top level pro.

Together, Robert and Tom have created an outstanding team, to support every aspect of the Robert Rock Academy.

Robert himself had a unique and interesting rise to fame, starting as a shop assistant and then working through the PGA, creating his own opportunities, plans and goals.  He shares his experiences and learnings through the academy, inspiring others to achieve their aspirations.

The Robert Rock Academy delivers expert advice and coaching on every aspect of the professional game, from the practical (long game, short game and putting) to the emotional/tactical (strategy and planning).  In addition, the academy also covers physical readiness, including strength and conditioning, physiotherapy, injury prevention and management.

And finally, players are given that extra edge courtesy of industry leading technology utilising High Speed Cameras, Trackman and Aim Point.

Robert Rock Golf Academy, Darnford lane, Lichfield, Staffordshire, WS14 9JG

01543 411130

Pros: Tom Whitehouse, Danny Taylor, Matt Morris, Liam James

Elite Academy Players

Craig Normansell

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Kelsey Macdonald

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Sean Guilfoyle

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Daniel Pearce

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Tour Schedule

Next European Tour Events for Robert

Nov 21 - 24 South African Open Championship
Nov 28 - 01 Alfred Dunhill Championship
Dec 12 - 15 Nelson Mandela Championship
Jan 09 - 12 Volvo Golf Champions


G Fore
J Lindeberg